You may come across a number of posts telling the things that you should do for a successful PPC (Pay Per Click) campaign. But we’ll tell you about the top errors that can possible hurt your campaign and most likely you’re not aware of them.
Hiring a company offering the best PPC services and reasonable Pay Per Click packages in India is a wise option available. However, you can’t solely depend on the organisation you hire, but should be aware of a few important things to get the best from the company you hire. Among those important things are the errors that can hurt your PPC campaign.
Thus, to help you avoid committing these errors;here we’ve the top 3 of them for you.
1. Irrelevant ads
The ads that you create should be relevant to your landing page. If not, the campaign won’t give you the desired results. Therefore, be wise in choosing the keywords and create relevant ads. This is important as it will improve both your quality score and CTR.High quality score will increase your ROI as you’ll have to pay less for each click.
2. No call to action
Believe it or not, a Call To Action (CTA) increases the click through rate. But the common error that most people commit is not using a CTA. Remember, using a CTA will increase your sales by driving more people to click to your campaign. However, you need to be careful while using words for CTAs. For say, if you want to increases your sales, words like ‘buy now’ can be used. Again, words like ‘view more’ can be used for engagement.
3. Lack of testing
To ensure flawless results, testing the ads is essential. You can test new ads every month and increase your CTR. If you do not update your ads, the message that you want to deliver becomes out-dated and it may affect the user experiences. Therefore, testing is necessary.
Thus, make sure not to commit these errors. For more information on PPC, you can callour experts.