A steep fall in search rankings and traffic is the most common symptom of a Google penalty.
Many sites, for example, lost their rankings in mobile searches after the Hummingbird Update (which was Google’s way to give priority to mobile friendly websites over non-mobile sites).
The good news is penalties can be tackled effectively – which means your site can get back its normal rankings and traffic.
The best way is to address a penalty as early as possible. The longer you take to act, the longer and more difficult the recovery is likely to become.
As a matter of fact, your site can be hit by two main penalties. The first one is a manual action from Google’s spam team, while the other one is an algorithmic penalty.
Panda and Penguin are the two most dreaded algorithmic updates worldwide – while Panda focuses a lot on content quality, Penguin looks deep into backlinks and anchor text distribution. To recover from a penalty, you need a digital agency that understands Google, its algorithms, and has helped sites get back their rankings and traffic. That’s what who we are.
We start with the ‘diagnosis’
Sometimes just by looking at the site, we can tell what penalty it probably was hit with and what should be the best course of action to help the site reclaim its search dominance – in rest of the cases, we dig deeper with the help of Google Webmaster Tools.
Over 95% of all Google penalties are related to your website’s backlink profile. If you have too many low-quality backlinks, you will end up losing your rankings in Google.
You read right. In most of the cases, it is the backlinks that get you the wrath of Google and even other top search engines like Yahoo and Bing. So, once we diagnose the problem, we start out with the solution.
We’re a specialist in Google Penalty Recovery. We’ve done it for many website owners, and will happily do it for you.
Getting back to normal traffic is simple.
All you need to do is –