Most of the people are aware of the things they should do to run a successful PPC campaign. But what they do not know are the errors that they should avoid committing while running the campaign. Are you too one of them? If yes, make sure you have a look at this post where we’ll tell you about top 3 mistakes that may hurt your PPC campaign.
1. Ads aren’t relevant
A number of companies are running PPC campaigns, however, only few are getting the desired result. Why? Because those few are running relevant ads. Yes, you’ve read it right. To run a successful PPC campaign, you need to create ads that are relevant to the landing page of your website.For this, the keywords you choose need to be relevant. This will result into higher CTR and quality score, which brings better ROI.
To help you move on the right track, you can hire the best PPC services company in Delhi that is known for offering result-oriented services.
2. No Call To Action (CTA)
Whether or not you believe it, a call to action increases the click through rate. But most of the business owners forget to add this CTA which as a result decrease the click through rates.
Moreover, to make the most out of the CTAs, the language you use should be more engaging depending on your goal. For say, if your goal is to increase viewers, you can use words such as ‘browse more,’ ‘view more’ etc. Again, to increase sale, words like ‘buy now’ will be more effective.
3. Lack of testing
Without testing the ads that you run, you can’t improve them for better results. This is why testing every new ad is essential. Remember, when you don’t update your ads, the messages you want to convey, prices etc. it becomes out-dated and affects user-experiences. Therefore, do not overlook the importance of testing before you run a campaign.
Thus, keeping in mind these errors will help you avoid committing them. To know more about PPC and how it can help a business like yours, you can talk to our experts.