Know Your Incoming Link’s Anchor Text Phrases Using Google

Now we can get a report of the top anchor text phrases used when people link to our site using services from Google. This is the new feature added to the Google Webmaster Central. Google reported this kind of data earlier also but only keywords, not phrases. Keyphrases make more sense in comparison to Keywords.

Getting The Anchor Text Data
To access the data, you have to be verified Google Webmaster Central user. Once logged in, select the site you want to view from the "My Sites" screen. When that site loads, choose the "Statistics" tab, and then select the "Page analysis" link you'll see in the left-hand navigation, like this:

Under the Page analysis tab you will find two sections namely Content and Common Words. Under the "Common Words" section, there are two tables. The table on the left hand side shows the common words in your site’s content. And the one on the right shows common words "In external links to your site". That's the table we are looking for. Here's what it shows for JumpHigherGlobal:

This table shows you the top 100 phrases other sites are using to link to your site. For JumpHigherGlobal, here are our top 10 phrases most used when people link to us:

1. pay per click campaign
2. outsource to jumphigher
3. rss feeds
4. Search Engine Optimization ranking
5. seo tools
6. strategic link popularity
7. affiliate marketing
8. email marketing
9. ppc company & Interactive Marketing
10. affiliate marketing services

News source : searchengineland